|
Product Overview
Please click on one of following products for more information:
Full Sales Cycle
Execution
Lead Generation
MarketView
Full Sales Cycle Execution
BHL has designed a sales solution for companies who
need to get additional revenue or introduce a new product to the market. By dedicating its experienced sales force,
to either augment an existing sales team or provide a senior self sufficient
sales resource that can be deployed very quickly.
In the past, most
organizations had only the option to hire a direct sales team to expand their
sales efforts. This meant: interviewing and negotiating, management
time, learning curve time, CRM tools, building reseller channels, etc…
BHL present a different and customizable solution as
a way to add or augment the above process.
BHL has combined the benefits of network resellers with the control
and accountability of a direct full time sales resource. This solution offers companies the best of
both worlds - access to experienced, well-trained sales professionals, as
well as the functionality and appearance of a professional full–time
sales force to your customers. Some
additional benefits are as follows:
Flexibility:
you can scale this up or
down very quickly. No delays for recruiting or other HR steps.
Contact
Database: BHL has over 7,000 contact and
3,000 in the hedge fund specific space.
Special experience in
presenting complex products
Cost/Value:
Lower fixed overhead
infrastructure costs. An outsourced sales resource is about 70-80% the cost
versus the total costs of full time resource. (Hire, training, HR, etc...)
Process Expertise: BHL handles the sales cycle so
you can leverage your product and other prospect relationship skills.
New Segment Sales:
Test a new market segment
or new product idea without diverting your existing sales team focus.
Dedication:
100% dedicated to your
business with full control and accountability.
BHL assigns a campaign manager to you. This person not only handles sales for you,
they also are your liaison on the campaign review meetings (ex. pipelines,
success, loss deals, etc...). In
addition they educate the rest of our team so they can get additional leads
from their calling activities.
back to top
Lead
Generation
BHL can increase your revenue and the effectiveness of
your sales resources through 3 areas under this service:
1) Direct calling resources on your target list which
can be built using a combination of BHL’s contact database and your
own. Call reports, target list,
etc…
2) BHL has a referral network of seasoned sales
professionals who come from the financial industry and provide referrals to
BHL for customers for your products.
3) BHL has other vendors who may perfectly compliment
your product and hence drive more visits to you without additional sales
costs. We call this the BHL co-op
benefit.
If needed, BHL has
medium level resources and a high volume calling partner for very active
campaigns. (example: retails product)
back to top
MarketView
To assist clients in market analysis, product
positioning and initial sales campaign development, BHLLC provides an initial
sales program called MarketView. Following is an overview of this highly
effective program:
MarketView
– Market Analysis and Modeling to identify your Best Customers and
sales approach
• Detailed
review of prospect types/segments. Identification of prospects from BHLLC
database and clients that provide a statistically significant analysis on
that segment.
• Review
of products and development of basic sales kit for prospecting. Development
of survey questions for market feedback.
• Run
calling campaign across prospects/segments. Detailed reports of who was
called and survey feedback including advantages and disadvantages. Price
points for products discussed. Many of these calls are arranged on-site as
BHLLC strives to provide sufficient feedback to the client.
• Establish
the best price points for your products or services.
• Provide
acquisition and success ratio by market segment.
• Test
and retest key value propositions for your products.
• Test
marketing delivery methods (Direct calling, mail, web conference demos, etc.)
• Arrange
and coordinate several prospective trial clients for the products.
• Detailed
analysis report prepared by BHLLC of competition and complementary vendors.
Discussion and identification of possible sales channels. BHLLC will provide
its independent market view on potential market size and sales forecasts.
• BHLLC
will try to develop sales opportunities during this campaign.
• Client
will receive prospect list and other information developed during this
campaign.
back to top
|